Thulth – Food Tracking & Journaling App
Product Design and Management
Thulth is a wellness-focused mobile app that helps Saudi individuals improve their eating habits through meal journaling. It simplifies the process of tracking meals and provides a visual way to understand and optimize food choices—designed specifically for the Saudi lifestyle and cultural needs.
Client:
Academic Project - Team Project
Role:
Product manger and designer
Year:
2024
Process 👩🏻💻
Problem Discovery:
Identified a gap in the market for a culturally relevant meal-tracking solution aimed at simplifying healthy eating in Saudi Arabia.User Research:
Surveyed Saudi adults and found that 75% of participants expressed a need for a simple meal journaling solution. Identified key pain points: time constraints, peer pressure, and lack of localized tools.Persona & Target Audience Definition:
Focused on Saudi adults (15+) who are seeking better control over their eating habits—especially those with health conditions like diabetes, cholesterol, or eating disorders.Solution Framing:
Positioned Thulth as a personalized, Arabic-first food journaling app offering reminders, simple logging, filtering, and calendar-based meal history.
Challenges and Solutions 🥊
Challenge: Designing a meal-tracking app that is both simple to use and culturally relevant for Saudi users.
Solution: Conducted field-specific user research, built Arabic-friendly UI, and focused on ease of interaction (single-click logging, visual filters, and reminder-based tracking).
Outcome and Impact 🏆
Developed a working MVP concept and design prototype
Delivered a compelling bilingual presentation deck
Research and interface design validated through positive user feedback
Opened up opportunities for potential collaboration with health-related entities
