Brand Stationery
Graphic design
Design and develop branded print and spatial assets to unify SOUM’s visual presence across internal use and public-facing events
Client:
Soum
Role:
Graphic designer
Year:
2022
Process 👩🏻💻
Research and Planning: - Reviewed existing brand guidelines and assessed gaps in physical brand touchpoints - Coordinated with internal teams (marketing, ops) to define usage needs and production constraints Design & Development: - Created scalable, brand-aligned layouts for print and large-format - Iterated designs based on feedback from stakeholders and vendors - Prototyped key assets to ensure accurate physical production Finalization: - Delivered final print-ready files and booth specs - Collaborated with vendors to oversee material and build feasibility
Challenges and Solutions 🥊
Challenge: Balancing aesthetic quality with print and spatial constraints (materials, sizes, cost). Solution: Developed a modular system for booth and assets that allowed flexible usage while preserving brand integrity.
Outcome and Impact 🏆
- Unified brand presence across SOUM’s physical materials - Improved professionalism and consistency in internal reports and external events - Positive feedback from stakeholders and seamless execution at exhibitions
